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Content Marketing Can Bring More Business Your Way
High quality content has always been an important element in a company’s website and internet marketing strategy. But with recent updates to search engine algorithms, the importance has increased....
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Create a Strategy to Maximize Return on Your Content
In today’s marketplace, customers report being nearly 60 percent through the purchase decision process before ever talking with a sales rep. That’s a finding of The Digital Evolution of B2B Marketing,...
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17 Content Marketing Tips for Busy Business Owners
Content marketing is a useful and effective tool for generating website traffic and sales leads, but the demand of creating content can be heavy for the busy business owner. In a 2012 study by the...
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10 Ways to Prepare for a Successful Year in 2014
A brand new year is just around the corner. Are you prepared to make the most of the 365 days it offers? We’ve collected advice from around the web and compiled it here for your consideration as you...
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Visual Web Content: Is Seeing Really Believing?
Reading recent statistics about the value of visual content on a website brings to mind this centuries-old adage: “Seeing is believing.” Consider these stats reported on wishpond.com, for example:...
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Create Custom Visual Content with Free Online Tools
Need ideas for visual content? Want to create custom visuals for your blog or website without breaking the bank? If you’re looking to increase your visual content after reading our last post, we have...
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5 Social Media Sharing Guidelines for Doubling Your Web Traffic
Have you jumped into the world of content marketing or blogging? Small business owners who have been hanging around us for awhile have likely heard about the benefits of posting new content regularly...
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Operating a WebStore? Here’s an Online Holiday Shopping Checklist
Is your website ready for holiday shoppers? Earlier this month, Shop.org released its 2014 online holiday sales forecast. The National Retail Federation’s digital retail division predicted an increase...
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Content Marketing: Making It Work for You
Think “blog post” when you hear the term content marketing? Blogging was one of the earliest content forms and can be a significant element of content marketing — but it’s rarely the only one....
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LinkedIn Marketing: A Survey of Tips from Social Media Experts
“LinkedIn is one of the most effective platforms for expanding your reach and improving your business results,” reports a June 2015 article on SocialMediaExplorer.com. With 364 million members globally...
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